Analisis Deskriptif Pemasaran Jasa di Stmik Mardira Indonesia Bandung

Authors

  • Ali Mulyawan STMIK Mardira Indonesia, Bandung
  • Iwan Sidharta Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.

Keywords:

marketing services, descriptive analysis, college

Abstract

Services closely related to the quality of the services provided to customers, as well as with the quality of service received by customers in obtaining the services provided by the college. This study was conducted to investigate the implementation of marketing services performed by using descriptive analysis of the sample of students who meet the established criteria. The results showed that the implementation of the mix of services performed is sufficient that responsiveness aspect is an element of service with the highest scores and tangible aspects are elements of service with the lowest score.

Author Biographies

Ali Mulyawan, STMIK Mardira Indonesia, Bandung

 

 

Iwan Sidharta, Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.

 

 

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Published

15.06.2013

How to Cite

Mulyawan, A., & Sidharta, I. (2013). Analisis Deskriptif Pemasaran Jasa di Stmik Mardira Indonesia Bandung. Jurnal Computech & Bisnis (e-Journal), 7(1), 42–55. Retrieved from https://jurnal.stmik-mi.ac.id/index.php/jcb/article/view/34

Issue

Vol. 7 No. 1 (2013): Jurnal Computech & Bisnis (e-Journal)

Section

Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.