Model Kajian Pendekatan Manajemen Strategik dalam Peningkatan Sektor Umkm di Kota Bandung

Authors

  • Senen Machmud Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.
  • Iwan Sidharta Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.

Keywords:

strategic management, SMEs, entrepreneurship

Abstract

SMEs are an important part to be developed by local governments. In developing the SME needs to be a comprehensive study models so easy in policy formulation, program development and SME development activities, especially in Bandung in accordance with the vision and mission to build dignified Bandung. This study uses a conceptual approach to the strategic management approach to making models of the development of SMEs in Bandung. This study models can generate referrals and a description of the formulation of policies, programs, and activities that can develop SMEs in Bandung that can increase social welfare.

Author Biographies

Senen Machmud, Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.

 

 

Iwan Sidharta, Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.

 

 

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Published

15.06.2013

How to Cite

Machmud, S., & Sidharta, I. (2013). Model Kajian Pendekatan Manajemen Strategik dalam Peningkatan Sektor Umkm di Kota Bandung. Jurnal Computech & Bisnis (e-Journal), 7(1), 56–66. Retrieved from http://jurnal.stmik-mi.ac.id/jcb/article/view/35

Issue

Vol. 7 No. 1 (2013): Jurnal Computech & Bisnis (e-Journal)

Section

Articles

License

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.