Pengaruh Kepuasan Transaksi Online Shopping Dan Kepercayaan Konsumen Terhadap Sikap Serta Perilaku Konsumen Pada E-Commerce

Authors

  • Iwan Sidharta Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.
  • Boy Suzanto Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.

Keywords:

overall satisfaction, trust, attitude, usage behavior

Abstract

The Influence Of Online Shopping Overall Satisfaction And Customer Trust On Attitudes And Behavior Of Online Shopping In E-Commerce. The purpose of this study was to determine the influence of customer satisfaction before and after the transaction as well as consumer confidence in consumer attitudes and behavior of e-commerce. Exploratory research methods used by respondents as many as 60 students who have done pemberlian online transactions on e-commerce has been determined. Data were analyzed using Structural Equation Modeling (SEM), component -based Partial Least Squares (PLS). The results showed that customer satisfaction when transacting effect on consumer confidence in shaping attitudes and behaviors to perform intention to use in e-commerce.

Author Biographies

Iwan Sidharta, Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.

 

 

Boy Suzanto, Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.

 

 

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Published

15.06.2015

How to Cite

Sidharta, I., & Suzanto, B. (2015). Pengaruh Kepuasan Transaksi Online Shopping Dan Kepercayaan Konsumen Terhadap Sikap Serta Perilaku Konsumen Pada E-Commerce. Jurnal Computech & Bisnis (e-Journal), 9(1), 23–36. Retrieved from http://jurnal.stmik-mi.ac.id/jcb/article/view/165

Issue

Vol. 9 No. 1 (2015): Jurnal Computech & Bisnis (e-Journal)

Section

Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.