Jurnal Computech & Bisnis (e-Journal) ISSN (online) : 2442-4943 is a national online journal, peer-reviewed, published by e-Jurnal LPPM STMIK Mardira Indonesia, Bandung. The scope of this journal covering the field Computer, Technology and Business. Topic related to these fields can be information systems, informatics, product based knowledge, computer science, knowledge management, business and management, business IT, IT Governance, communication and marketing, enterprise architecture planning, business process management, business process reengineering, modeling and simulation, artificial intelligence, information security, social network, cloud computing, entrepreneurship, human resource management, operation management, financial management, strategic management, research online and other related topics. The upcoming 2023 publication will feature articles on the transition from Industry 4.0 to Industry Society 5.0. This transition involves the use of advanced technology to enhance productivity, minimise environmental harm, promote sustainable development, foster human-machine collaboration, and prioritise worker welfare and environmental concerns. Research articles, conceptual paper, case study, technical report, all of the aspects are acceptable. The upcoming 2023 publication will feature articles on english. ISSN (print) : 1978-9629 ISSN (online) : 2442-4943 DOI : https://doi.org/10.56447/ath
Determining the Priority Factors that Influence the Intention to Invest in Cryptocurrencies using Fuzzy Analytical Hierarchy Process
Cryptocurrency investment is a phenomenon that has gained popularity among Indonesian youth. However, the factors that influence their intention to invest in this digital asset class are not well understood. This study aims to identify and evaluate these factors using the Fuzzy Analytical Hierarchy Process (FAHP) method, which can handle uncertainty and ambiguity in decision making. The study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the theoretical framework, and considers six factors: social influence, financial literacy, facilitating condition, performance expectancy, effort expectancy, and hedonic motivation. The results show that social influence, financial literacy, and facilitating condition are the most important factors, while hedonic motivation is the least important. The study also ranks the sub-criteria within each factor according to their relative importance. The findings provide valuable insights for policymakers, investors, and educators in the field of cryptocurrency and blockchain technology.
Unified Theory Of Acceptance And Use Of Technology
Copyright (c) 2025 Jurnal Computech & Bisnis (e-journal)
Employee Work Productivity Is Influenced by Motivation and Work Discipline
PT Dirgantara Indonesia is a large company in the manufacturing industry sector. In the last three years, the company has experienced business challenges, namely project declines and 22% delays in completion. The factor that most influences the delay in project completion is work productivity. The decline in employee productivity is influenced by work motivation and discipline. This study aims to determine motivation, work discipline and work productivity and their interrelationships with each other partially and simultaneously on employees of PT Dirgantara Indonesia Main Directorate Area. In this study, data analysis used multiple linear regression analysis with descriptive methods. The sample was taken using a saturated sample, which used all members of the population as a sample of 117 people. The results of the study show that motivation, work discipline and work productivity of employees are included in the sufficient category. In addition, work motivation and discipline partially and simultaneously have a positive effect on work productivity with a contribution value of work motivation and discipline of 42.1% and the remaining 57.9% is influenced by other variables not used in this study.
The Role Of Electronic Word Of Mouth In Improving Product Purchase Decisions Which Social Media Activities, Easy Transactions, Product Quality, And Giveaway Promotions At The Kerinci Chic Shoes Store influence
This research aims to determine whether social media activities, ease of transactions, product quality, and giveaway promotion can influence purchasing decisions directly or indirectly mediated by electronic word of mouth (E-WOM). This research uses a quantitative approach with primary data collected with the help of an online questionnaire using Google Forms. The population of this research is Chic Shoes Shop customers, with a sample of 104 buyers. This research data was analyzed using the Structural Equation Model (SEM) using the SmartPLS 3.2.9 application. This research found that product quality directly positively and significantly affects purchasing decisions. Meanwhile, social media activities, ease of transactions, giveaway promotions, and word of mouth cannot influence purchasing decisions directly. This research also found that social media activities, product quality, and giveaway promotion positively and significantly affected E-WOM. In contrast, ease of transactions did not significantly affect purchasing decisions directly. This research also found that E-WOM cannot mediate the relationship between social media activities, product quality, ease of transactions, and giveaway promotion on purchasing decisions.
The Influence of Product Class Knowledge and Environment Hostility to Relative Advantage with The Mediating Effect by Attitude Toward Change
Small and medium enterprises (SMEs) are one of the fastest growing industries in Indonesia. This study aims to explore the effect of Attitude Toward Change on Relative Advantage of SMEs. The sample of this study is entrepreneurs domiciled in East Java who have a role as decision-makers, especially entrepreneurs who make management changes with the adoption of technology, such as changes using Enterprise Resource Planning (ERP) or other simple software. Data collection in this study was done by distributing questionnaires online and offline via e-mail, telephone, WhatsApp, and SME exhibitions in Malang and Surabaya. The questionnaire data will be processed using Smart PLS version 4.0 for further analysis. The results of the study show that the existence of Product Class Knowledge is usually achieved because of the feeling of threat from other competitors in the business world, or commonly called Environment Hositility. This research also proves the importance of mediation of attitude towards change in achieving a relative advantage of SME
The Influence of Product Quality and Promotion on Purchasing Decisions at a used car company
The purchasing choice significantly impacts marketing and can be influenced by various aspects, including product quality, promotions, and other variables. This study examines the impact of product quality, advertising, and buying decisions on used automobile sales at a particular used car dealership. This study aims to assess and evaluate the influence of product quality and promotional activities on consumer purchasing choices within the selected used automobile firm. This study utilizes descriptive and confirmatory analysis techniques with a sample size of 97 participants. The chosen analytical technique is path analysis, and the software utilized is SPSS version 16. The study's findings indicate that, according to path analysis, the variable of product quality (X1) exerts a direct influence of 33.8%, an indirect influence through its association with promotions of 13.4%, and an overall influence of 47.2%. The promotion variable (X2) has a direct impact of 7.2%, an indirect impact through its correlation with product quality of 13.4%, and a total impact of 20.6%. The combined impact of the variables product quality (X1) and promotion (X2) on the purchase decision (Y) amounts to 67.8%, with the remaining 32.2% being ascribed to unexamined variables in this study. The study's findings indicate that it is advisable to prioritize product quality and promotions to improve buying decisions.
Workshop Information System Design Using Dynamic System Development Method
A practical and comprehensive information system is essential for operating contemporary auto repair shops, such as Madju Motor Auto Repair Shop in Bandung. This thesis aims to create and implement an information system that can enhance service efficiency and streamline data administration at the shop. This research employs the Dynamic System Development Method (DSDM), renowned for its emphasis on adaptable and user-centric software development. This study involves multiple steps, which include requirements analysis, system design, implementation, and testing. The outcome of this study is establishing an information system that allows clients to arrange car repair appointments conveniently. The system also enables the management to oversee the data that supports the shop's business processes and track the overall performance of the shop. The utilization of the DSDM methodology enables adaptability in system development, facilitating the incorporation of modifications and enhancements by evolving company requirements and customer preferences. This thesis aims to substantially improve Madju Motor Auto Repair Shop in Bandung substantially, enhancing customer service quality and operational efficiency.
Dynamic System Development Method (DSDM)
Information Systems Strategic Planning at one of the Vocational High Schools in Cimahi
Abstract A strategic plan is an organization's detailed and extensive strategy to effectively manage its resources and achieve its goals within a specified period. Effective implementation of an information system necessitates strategic planning inside an organization to capitalize on the advantages of the information system implementation fully. This also applies to a Vocational High School in Cimahi. The school encounters many obstacles, including managing school data and performance assessments and requiring a unified system across departments to facilitate the school's operational procedures. Strategic planning establishes specific objectives, such as integrating information systems in academic and non-academic operations, overseeing school data management, enhancing infrastructure management efficiency, and boosting competitiveness by developing a web-based school support system for information and promotional purposes. Aligning the information system's strategies with the school's business strategies will aid in accomplishing these objectives. Developing information system strategies necessitates alignment with the organization's existing business strategies. This research examines the strategic information system planning process, specifically employing the Ward-Peppard technique. This approach facilitates a more comprehensive comprehension of the firm before developing a strategic plan. It involves doing a SWOT analysis, Value Chain analysis, Porter's Five Forces analysis, and McFarlan's strategic grid analysis as recommendations for the proposed information system strategies.
The research findings can be summarized as follows: Implementing this service information system facilitates the management of workshops for their managers, decreasing errors compared to the prior system. Including a booking service function allows consumers to expedite and streamline the service process, eliminating the need for an initial visit. Moreover, the system can provide more precise data due to storing each process in the database. Recommendations for enhancing the efficiency of the service information system include: Providing details about the daily service schedule is essential for the secretary to handle service appointments effectively. In addition, engaging employees in reporting their job outcomes enables the secretary to effectively oversee and provide vital monitoring data for the workshop owner.
The Influence of Price and Product Quality on Cosmetic Purchasing Decisions in a Marketplace
This study aims to examine the impact of price and product quality on consumer choices while purchasing cosmetics in a particular market. The research methodology entails conducting an online survey targeting 100 active users of a marketplace company who have purchased beauty products. The findings indicate that the combination of price and product quality substantially influences purchase choices, accounting for a total contribution of 87.4%. These data suggest that these elements are significant contributors to acquiring cosmetics online. The research suggests that Maybelline's management should prioritize the value dimensions of price and product quality in their marketing tactics. They should focus on techniques that uphold or improve product quality while ensuring competitive prices. This result offers valuable insights for cosmetic companies in navigating the growing competition in the e-commerce market.
The Influence of Product Quality and Service Quality on Consumer Satisfaction at a Restaurant in Jakarta
The objective of this study is to gather data, facts, and information about the quality of the product and service at a restaurant in Jakarta, analyze it, and draw conclusions in order to determine the impact of product and service quality on consumer satisfaction at the restaurant. The research was meticulously conducted over two months, commencing in October 2018, with the target population being the consumers of Nasi Kebuli Kebun Nanas Restaurant in Jakarta. A total of 94 individuals were involved in this comprehensive study, which employs descriptive research methodology. This study employs descriptive research methodologies. Descriptive research examines current facts pertaining to a specific problem obtained from a representative sample to examine hypotheses or address inquiries pertaining to the present condition of the subject being investigated. The variables Product Quality and Service Quality, which are crucial in understanding consumer satisfaction, are considered independent variables, denoted as X1 and X2, respectively. User Satisfaction is the dependent variable, denoted as Y. The calculation of the coefficient of determination R2 (R squared) provides a measure, expressed as a percentage, that describes the extent to which the independent variables, namely product quality (X1) and service quality (X2), contribute to the variations in consumer satisfaction at the Nasi Kebuli Kebun Nanas Restaurant in Jakarta. The variable (Y) accounts for 58.6% of the total, while the remaining 41.4% is attributed to other factors that are analyzed and also impact employee performance.
Business Network Analysis in Increasing Sales Volume in Rengginang Cililin WestBandung District
This study aims to examine the business network's impact on the sales volume of rice crackers at a specific production house in Cililin. The study utilizes a qualitative research methodology with a descriptive model, including interviews, observations, and documentation as research methods. The research findings indicate that a rice cracker production facility in Cililin has established a robust production network, with several suppliers providing raw materials. Additionally, the facility has developed a marketing network by actively participating in the trader community in West Bandung. Furthermore, the facility has formed cooperative partnerships with different supplier stores to facilitate distribution. The rice cracker production plant in Cililin has effectively enhanced its annual sales volume through its established business network while selling items exclusively within the local vicinity. Hence, it is recommended that the production company in Cililin enhance its commercial network to broaden prospects, resulting in a surge in sales volume and profits. This entails expanding corporate networking to expand the market reach and optimizing management systems for a more streamlined firm operation.
Design Of a Portal Website for One of The High Schools in Bandung
This study aims to create and construct a web gateway for a secondary school in Bandung. This website is anticipated to augment the engagement of students, parents, and school stakeholders in acquiring and disseminating information about school activities, student accomplishments, and diverse academic and extracurricular initiatives. The study technique encompasses user needs analysis, user interface (UI) design, and the development and execution of the website. The needs analysis approach entails interviews with school authorities, students, and parents to comprehend their expectations and prerequisites for the material that should be accessible on the portal. The outcome of this study is an online gateway that enables visitors to retrieve current information regarding class timetables, school notifications, event schedules, and students' scholastic accomplishments. In addition, the portal offers communication options that facilitate discussions and engagement between the school, students, and parents. This research is anticipated to benefit from enhancing communication and involvement among the school, students, and parents. Moreover, using information technology in education can enhance the efficiency and efficacy of the learning process at a high school in Bandung.
Exploring of Resilience Skill as Competence on Employee Contextual Performance
The research explored the dimensions of resilience skill as a competence on employee contextual performance. To explore the dimensions of resilience skill as a competence on employee contextual performance, the author employed a survey approach among retail employees in Bandung. The sample consisted of 74 employees who willingly participated in the study. The model's predictions were tested using non-parametric PLS-SEM, preceded by validity and reliability testing of the research instruments. The results of exploring the dimensions of resilience skill as a competence on employee contextual performance revealed that all dimensions significantly impacted employee contextual performance. It is essential to acknowledge the limitations of this research, which include the focus on resilience as a competence and the use of a limited sample size through a cross-sectional survey. These limitations suggest that the findings may only be generalizable to some contexts. Further research is needed to explore other competencies and consider longitudinal studies for a more comprehensive understanding of the relationship between resilience, self-efficacy, and contextual performance.
Strategies in Improving Business Networks in Fried Banana Culinary Businesses
The fried banana culinary business is the focus of this research for business strategy, with an emphasis on product quality, menu innovation, and digital marketing strategy. Maintained product quality, such as distinctive taste and visual appearance, influences consumers' positive preferences, according to sensory evaluation. The case study shows that menu innovation, especially in terms of variations in taste and presentation, is the key to the success of the fried banana culinary business. It is proven that digital marketing strategies such as special promotions and an active presence on social media can increase visibility and sales. The integration results emphasize that success in this industry requires a combination of consistent high-quality products, continuous innovation and the use of smart digital marketing strategies. The discussion acknowledges study limitations such as sample size and geographic scope, but also emphasizes the relevance of the results to the existing literature. So, to achieve long-term success in the dynamic fried banana culinary industry, the combination of these important components provides a strong foundation. They suggest maintaining product quality standards, developing an ever-changing menu, and using a more sophisticated digital marketing approach. To gain a broader understanding, further research can expand the geographic scope and involve more types of culinary businesses.
Digital Marketing Strategies And Consumer Preferences
E-Report Revolution: Web Prototyping for Vocational High Schools in Bandung
The report is a crucial document that thoroughly documents pupils' learning outcomes in both academic and extracurricular domains. Inputting many student grades into reports by hand takes a long time, and parents cannot constantly check their children's report cards. The author hopes to make data entry easier and allow parents to monitor their children's academic progress with the web-based e-report information system that uses the prototyping technique. The author used JavaScript, PHP, and a MySQL database to create an online e-report information system. This approach is intended to help homeroom instructors and teachers at one of Bandung's vocational high schools manage grades and determine their pupils' average scores. This study emphasizes the potential for increasing grade management effectiveness, fostering better parent-school communication, and offering a clearer picture of student performance. It might also inspire other academic institutions to implement comparable technology to expedite their reporting procedures.
Factors Forming E-Service Satisfaction of PJP QRIS on Micro Business Merchants in Bandung City with E-Servqual Approach and E-Service Satisfaction Model
This research aims to identify the factors shaping electronic service satisfaction (e-service satisfaction) among micro business merchants in Bandung City using QRIS payment service providers (PJP). The study employs the E-Servqual and E-Service Satisfaction Model. Data were collected through surveys from 330 respondents who are QRIS users in micro businesses. The analysis method used is Exploratory Factor Analysis (EFA) to identify the most influential dimensions of e-service quality impacting user satisfaction. The results indicate four main factors that influence e-service satisfaction: reliability, responsiveness, assurance, and overall satisfaction. The study also finds a high level of QRIS adoption among micro-business merchants, with a preference for non-bank service providers. The research recommends that QRIS providers continue enhancing service quality, particularly in terms of response speed, system security, and reliability, to improve customer satisfaction and merchant loyalty
The Limited Impact of Store Atmosphere on Customer Loyalty
This study seeks to assess the impact of store atmosphere on customer loyalty, with customer happiness as a mediating variable. This study employs quantitative methodologies with a descriptive approach to gather questionnaire data via Google Forms. The research site encompasses five districts in Malang City: Kedungkandang, Klojen, Sukun, Blimbing, and Lowokwaru. The sample was determined via purposive sampling, with 110 respondents. The findings indicated that store atmosphere does not influence customer loyalty, while it does impact customer loyalty; additionally, customer satisfaction affects customer loyalty, and customer satisfaction mediates the relationship between store atmosphere and customer loyalty at AADK Coffee & Eatery, Tlogomas Branch, Malang City. This research has substantial significance for practitioners and scholars in marketing and customer relationship management. This study elucidates the impact of store atmosphere on customer loyalty, with customer satisfaction acting as a mediating variable, offering significant insights for enterprises, especially within the food and beverage industry. The results suggest that although store atmosphere may not directly affect consumer loyalty, it can positively increase customer satisfaction, improving loyalty. This indicates that enterprises should prioritize establishing an engaging and enjoyable retail environment to enhance consumer happiness, cultivating increased loyalty. This study enhances the existing literature by elucidating the intricate relationship between environmental characteristics and consumer views, prompting further investigation into additional mediating variables and contexts. The quantitative methodology and data gathered from several districts in Malang City augment the generalizability of the findings, providing a basis for subsequent research in analogous urban environments.
Implementation Of Information System for Shift Scheduling and Payroll Management at Mang Jana Rice Store
Shift planning and payroll management in small and medium-sized enterprises (SMEs) often face inefficiencies and inaccuracies due to manual processes. This research focuses on the implementation of an information system to overcome this challenge at Mang Jana Rice Shop, Bandung. The system aims to automate shift planning and payroll calculation, ensuring accuracy and operational efficiency. Using the case study method, this research involves the phases of needs analysis, design, development, testing, and implementation of the system. The resulting system integrates shift planning with payroll management, reducing payroll errors and optimizing employee scheduling. The system has been tested and evaluated, showing significant improvements in efficiency and user satisfaction. This research contributes to the digital transformation of SMEs by providing practical solutions for managing employee tasks. Further developments, such as mobile integration and advanced attendance tracking, are recommended to improve usability and functionality.
The Influence of Green Transformational Leadership and Stress on Psychological Well-Being and Quality of Life within Microfinance Institutions in Bandung City
Technology plays a vital role in addressing key challenges in the fashion industry, including high This study investigates the relationship between psychological well-being, quality of life, and green transformational leadership among Bandung City's financial institution's staff members. Using a non-parametric approach and SEM PLS technique, data from 276 randomly selected respondents were used to analyze the impact of inspiring leaders and an environmentally friendly work environment on individuals' Psychological Well-Being and their assessment of their quality of life. The results showed a positive relationship between psychological well-being and quality of life and between psychological well-being and green transformational leadership. This research aims to promote sustainable human resource management practices and policies by offering insightful information.
Smart Village Masterplan in Samida Tourism Village, Garut District Using Ward and Peppard Framework Method
The Samida Tourism Village in Garut Regency has rich natural and cultural potential, including the creative bamboo crafts produced by local artisans, which include household items and accessories made from bamboo. It provides several educational tourist packages, including bamboo tourism, planting education, rice field plowing education, and fish farming education, along with lodging alternatives such as homestays, villas, camping sites, and glamping. Moreover, it includes swimming pool tourism, outbound activities, and cafés. Nonetheless, these resources have yet to be adequately optimized. Comprehensive planning through a Smart Village Master Plan is essential to improve competitiveness and the quality of tourism services. This study will develop a Smart Village Master Plan for the Samida Tourism Village utilizing the Ward and Peppard Framework, which is recognized for its strategic planning in Information Systems and Information Technology (IS/IT). The Ward and Peppard Framework offers a structured methodology synthesizing business environment analysis, business strategy, and IT strategy to guarantee coherence between business goals and IT expenditures. The implications of this research provide a strategic guide for designing and implementing a smart village masterplan that leverages natural and cultural potential, such as bamboo crafts and educational tourism packages. The application of the Ward and Peppard method is expected to create synergy between business objectives and IT expenditures, thereby enhancing the efficiency of tourism services.
Analysis of the Influence of Online Transportation Application Usage Using the EUCS Model in Measuring User Satisfaction in Bandung City
The swift advancement of technology has profoundly influenced the transportation industry, especially in digital transportation services. InDrive provides a Peer-to-Peer transportation service for passengers, wherein travel conditions are established through agreements between passengers and drivers. This study seeks to assess user happiness with the InDrive application in Bandung utilizing the End User Computing Happiness (EUCS) model. A quantitative methodology was utilized to gather data via online questionnaires from a sample of 201 active InDrive customers in Bandung who have utilized online transportation services. The hypotheses were tested using SEM-PLS analysis with SmartPLS 3.0 software. The findings indicate that four factors—content, Accuracy, Ease of Use, and Timeliness—positively and significantly affect user satisfaction. One of the five proposed hypotheses was rejected: the Format variable had no significant impact on user satisfaction, evidenced by a t-statistic of 0.701, below the t-table value of 1.972, and a p-value of 0.484, surpassing the significance threshold of 0.05. This research highlights the necessity to improve the aspects that influence user happiness. Enhancing Content, Accuracy, Usability, and Timeliness will enable InDrive to improve service quality and user experience. The minimal influence of the Format variable indicates a necessity for additional research, offering critical insights for players in the online transportation industry to enhance their services and align more closely with user expectations.
Exploring the Impact of Inquisitiveness on Technology Adoption and Creativity on Work Efficiency
Technology plays a vital role in addressing key challenges in the fashion industry, including high personalization, environmental sustainability, and increased productivity. The aim of this study is to explore the impact of technological advancements on innovation in the fashion industry, particularly among SMEs in Indonesia. Additionally, this research will investigate Curiosity, technology readiness, creativity, and employee performance enhancement in the creative fashion industry. This research employs a survey approach in the creative fashion industry sector in Bandung City. Respondents consist of employees with a minimum of 1 year of experience in fashion companies in Bandung City, selected through simple random sampling. Out of 322 respondents, data is tested for the proposed research model. The validity and reliability of the instruments will be tested for the first-order and second-order models. Structural analysis and Structural Equation Modeling are utilized to generate a valid research model prediction. The findings confirm that Curiosity significantly influences technology readiness and creativity in the Bandung fashion industry. The intrinsic drive to seek additional information stimulates innovation and employee performance. Individuals with a strong sense of curiosity tend to be more prepared to embrace technology, enhance creativity, and demonstrate superior task performance. The profound impact of Curiosity on Technology Readiness and Creativity towards task performance demonstrates a complex aspect of originality. Employee performance, involving behavior and actions in task completion, is closely linked to these factors. Curiosity encourages exploration of new technologies, innovative thinking, and creative approaches to tasks. Employees who exhibit curiosity, technology readiness, and creativity tend to excel in their work, bringing new perspectives, innovative solutions, and high engagement in the Bandung fashion industry. The limitations of this study include the need for further research to explore the long-term effects of Curiosity, technology readiness, and creativity on task performance. Future studies could investigate the role of other factors such as organizational support and individual motivation in shaping employee performance in the creative fashion industry. Subsequent research could deepen the understanding of specific industry contexts, delve further into leadership, or explore the intersection of individual and organizational factors on performance outcomes.
Optimization Of Micro, Small and Medium Enterprise Financial Management Through Android-Based Zazan Mobile Application for Efficiency of Digital Economy Sustainability
In order to sustain and grow a firm, financial management is essential. This procedure is essential for obtaining profit and loss data, preventing employee and business partner fraud, and separating personal and business funds to determine the company's financial situation accurately. Informal MSME actors multitask and operate as small business owners, entrepreneurs, and managers of all business issues. So, there is not enough time to document the financials of a corporation. Making financial records requires basic knowledge, which makes the work feel challenging, intricate, and time-consuming. One way to address this issue is making the Android mobile application "Zazan" to assist in managing the finances of medium-sized, tiny, and microbusinesses. A descriptive strategy was used to gather the data required for this investigation. An integrated application that could record business activity transactions, record business activity schedules, and connect with customers was required, as determined by the analysis and implementation findings. Furthermore, clients can quickly learn more about business players by accessing location information. Interaction between customers and business transaction activities facilitates the automation of business activity recording, enabling the application to complete financial recording. Entrepreneurs will find it easier to manage their financial spending with the help of the company's financial reports. Having employee and multi-store functionalities would be preferable because business actors occasionally have multiple business branches and employees. The implications of this research extend beyond merely providing a tool for financial management; they highlight the necessity of accessible financial solutions for MSMEs. By bridging the gap in financial literacy and time constraints, the "Zazan" application not only empowers business owners to maintain accurate financial records but also fosters better decision-making and strategic planning. This can lead to enhanced business performance, improved relationships with stakeholders, and ultimately, sustainable growth in the competitive market landscape.
Cyberbullying and Child Protection in Cyberspace: Legal Perspectives and Practical Solutions
Cyberbullying has become a significant problem in the digital realm, particularly affecting children who are frequently susceptible to its detrimental consequences. This phenomenon presents significant hazards to the mental and physical health of victims, while also cultivating a perilous digital environment. This article aims to provide a comprehensive examination of cyberbullying from a legal perspective, analyzing its diverse impacts on individuals and society as a whole. It additionally examines efficacious ways for prevention and intervention. The research employs an interdisciplinary approach, drawing on insights from legislative frameworks, educational methods, and technological advancements to propose comprehensive solutions. The paper also analyzes real-life situations in Indonesia, including the incidents of "Audrey in Pontianak" and "Luluk Nuril," emphasizing the obstacles encountered and the prospects for protecting minors online. The essay concludes with practical recommendations, emphasizing the need for collaboration among governmental bodies, community organizations, and individuals to foster a digital environment that prioritizes safety and promotes children's well-being. This research aims to contribute to the debate on cyberbullying and foster a safer digital future for young people.
Customer Relationship Management Information System Analysis Using RFM Dashboard For Customer Segmentation Strategy (Study On A Ritel Fashion Company in Bandung)
The progression of information technology compels organizations to adeptly leverage customer data, particularly in mitigating the elevated rate of client attrition resulting from insufficient comprehension of consumer behavior and limited personalization in marketing approaches. This study aims to develop and implement a Customer Relationship Management (CRM) system, coupled with an RFM (Recency, Frequency, Monetary) dashboard, for the fashion enterprise Whoop Culture. This system employs the equal-width intervals binning approach to categorize clients based on purchase frequency, transaction value, and the recency of their latest transaction, thereby facilitating the company's understanding of the needs and preferences of each customer category. This online solution is designed to analyze client data and execute segmentation, facilitating more targeted marketing techniques. This research aims to enhance the company's performance by gaining a deeper understanding of consumer behavior, enabling Whoop Culture to improve customer retention, sales, and resource allocation.
Android-Based Smart Tourism Application Design In Dangiang Cibeger Natural Tourism, Garut Regency
Dangiang Cibeger Nature Tourism, situated in Samida Village, Garut Regency, boasts significant natural and cultural assets, encompassing educational bamboo tourism, rice planting tourism, plowing tourism, fish farming tourism, homestays, villas, camping grounds, glamping, swimming pool tourism, and outbound activities. Nonetheless, these resources remain suboptimally utilized. To improve competitiveness and the quality of tourism services, extensive planning and design are essential through the use of a Smart Tourism application. This project seeks to provide a design for a Smart Tourism application for Dangiang Cibeger Nature Tourism in Garut Regency. The application design incorporates several key features, including tourism village information, virtual tours, a reservation system, online payment options, electronic tickets, navigation systems, and augmented reality experiences. The deployment of the Smart Tourism application is expected to enhance operational efficiency, improve tourist experiences, and empower local communities through technology.
The Use of C4.5 Algorithm for Classification of New Student Admissions in Vocational High Schools
The New Student Admission is a mandatory process conducted by all educational institutions to maintain the continuity of student cohorts within the educational framework. At Vocational High School Piramida, The New Student Admission process adheres to a traditional methodology, resulting in subjective and protracted selection procedures. Consequently, the author employs the C4.5 algorithm as a classification technique that produces decision trees from potential student data. The created system is intended to manage The New Student Admission process with greater efficiency and objectivity. This study utilizes descriptive analysis, and the system development adheres to Object-Oriented Software Engineering (OOSE) principles. The system architecture employs the PHP programming language in conjunction with the Laravel framework and a MySQL database. This study demonstrates that utilizing the C4.5 algorithm can enhance the efficiency and effectiveness of the student selection process, reduce errors, expedite data administration, and lead to a more objective student selection process. The method enhances information accessibility for prospective students, consequently augmenting its attractiveness to candidates.
Inventory Application Using Reorder Point Method
The research findings indicate that the design of the Android-based Smart Tourism application at Dangiang Cibeger Nature Tourism, Garut Regency, aims to enhance the quality of tourism services by utilizing digital technology. In the contemporary digital age, mobile applications serve as a valuable means of disseminating information, promoting tourism, and facilitating the efficient and modern management of tourism locations. The findings of this study demonstrate that the deployment of the Smart Tourism application offers substantial benefits for both travelers and tourism management. This program provides tourists with access to information, aids in travel planning, and enhances the overall tourism experience. Simultaneously, for tourism administrators, the application serves as a potent promotional tool, enhancing tourist attendance and providing data for assessment and future tourism development. This research illustrates that the Smart Tourism application can serve as an innovative solution for technology-driven tourism management and development. With effective execution, this application can enhance the allure of Dangiang Cibeger, draw more tourists, and promote the sustainability of tourism in the Garut Regency. Consequently, the evolution and maintenance of this application must continue to align with technological advancements and the evolving needs of travelers.
Sentiment Analysis Of Spotify App In Playstore Using Classification Method
Spotify is a globally renowned music streaming program. The program receives a multitude of ratings, both favorable and unfavorable, on the Google Play Store from various users. This study intends to evaluate the sentiment of user evaluations for the Spotify application employing various classification techniques, including Logistic Regression, Random Forest, Support Vector Machine (SVM), C4.5, and Extreme Gradient Boosting (XGBoost). Review data was acquired via web scraping methodologies using the Google Play Scraper API. After this, text preparation was conducted to sanitize the text, enabling the execution of the data. Sentiment analysis was employed to ascertain whether a text expresses favorable or unfavorable opinions. The Random Forest approach, which has been demonstrated to yield optimal outcomes, was employed in this investigation. Testing was performed using training and test data ratios of 80:20%, 70:30%, and 60:40% across hundreds of review datasets. The Random Forest approach, utilizing an 80%:20% data split ratio, produced a precision of 82%, recall of 81%, F1-Score of 81%, and accuracy of 81%, according to the test findings.
Measurement Of The Success Of Accurate-5 Accounting Application Implementation In Human Organization Technology (HOT)-FIT Model Using Smartpls Software
The accounting application Accurate-5 provides benefits, including exceptional accuracy, ease of use, multicurrency functionality, and language support (English and Indonesian), appealing to users. Organizations strive to optimize the utilization of application systems to their objectives. Consequently, evaluating user preparedness is essential. The Human Organisation Technology (HOT)-FIT model elucidates critical elements of application implementation and assesses user preparedness. This paradigm comprises four elements: individuals, organization, technology, and the equilibrium of these elements, offering a straightforward yet thorough methodology. This study uses the HOT FIT methodology to evaluate the effectiveness of Accurate-5 implementation among D3 Accounting Computerisation students at STMIK Mardira Indonesia. This method encompasses seven attributes: System Quality, Information Quality, Service Quality, System Users, User Satisfaction, and Benefits. A questionnaire was administered to 58 students from the 2022 and 2023 cohorts. The research findings indicate that Cronbach’s alpha and composite reliability values exceed 0.7, with an SRMR of 0.091 (below 0.10) and an NFI of 0.436 (below 0.9), suggesting that the model adequately fits the data. Hypothesis analysis identifies four significant impacting variables, whilst four others exert no impact.