JUHANA, Dudung. Customer Product Choice: The Effect of Product Quality on Relative price and Price fairness and their implication on Customer Product Choice. JURNAL COMPUTECH & BISNIS, [S. l.], v. 17, n. 2, p. 168–177, 2023. DOI: 10.56447/jcb.v17i2.235. Disponível em: https://jurnal.stmik-mi.ac.id/jcb/article/view/164. Acesso em: 3 jun. 2026.