Customer Purchasing Decisions: The influence of Price and Brand Image: Study in one Muslim industry in Bandung. Informatics Management, Engineering and Information System Journal, [S. l.], v. 2, n. 2, p. 79–85, 2025. Disponível em: https://jurnal.stmik-mi.ac.id/imeisj/article/view/56. Acesso em: 3 nov. 2026.