Sarmigi E, Rahayu S, Arum EDP, Wijaya R, Wahyuni ES. The Role Of Electronic Word Of Mouth In Improving Product Purchase Decisions Which Social Media Activities, Easy Transactions, Product Quality, And Giveaway Promotions At The Kerinci Chic Shoes Store influence. JCB [Internet]. 2024 Jul. 11 [cited 2025 Sep. 6];18(1):87-98. Available from: http://jurnal.stmik-mi.ac.id/jcb/article/view/273