JUHANA, Dudung. Customer Product Choice: The Effect of Product Quality on Relative price and Price fairness and their implication on Customer Product Choice. Jurnal Computech & Bisnis (e-journal), [S. l.], v. 17, n. 2, p. 168–177, 2024. DOI: 10.56447/jcb.v17i2.235. Disponível em: http://jurnal.stmik-mi.ac.id/jcb/article/view/235. Acesso em: 6 sep. 2025.