Pengaruh Kepuasan Transaksi Online Shopping Dan Kepercayaan Konsumen Terhadap Sikap Serta Perilaku Konsumen Pada E-Commerce

Iwan Sidharta, Boy Suzanto

Abstract


The Influence Of Online Shopping Overall Satisfaction And Customer Trust On Attitudes And Behavior Of Online Shopping In E-Commerce. The purpose of this study was to determine the influence of customer satisfaction before and after the transaction as well as consumer confidence in consumer attitudes and behavior of e-commerce. Exploratory research methods used by respondents as many as 60 students who have done pemberlian online transactions on e-commerce has been determined. Data were analyzed using Structural Equation Modeling (SEM), component -based Partial Least Squares (PLS). The results showed that customer satisfaction when transacting effect on consumer confidence in shaping attitudes and behaviors to perform intention to use in e-commerce.

 

 

Keywords: overall satisfaction; trust; attitude; usage behavior


Full Text:

PDF

References


Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds), Action-control: From cognition to behavior (pp. 11-39). Heldelberg: Springer.

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior And Human Decision Prosses, 50, 179-211.

Chin, W. W. (1998). The Partial Least Squares Approach for Structural Equation Modelling. In Marcoulides, G. A. (Ed). Modern Method for Business Research. Mahwah. NJ. Erlbaum.

Chin, W. W., & Lee, M. K. (2000). On the formation of end-user computing satisfaction: a proposed model and measurement instrument. In International Conference on Information Systems. Proceedings of the twenty first international conference on Information systems. Brisbane (Vol. 553, p. 563).

Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management science, 35(8), 982-1003.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.

Doll, W. J., & Torkzadeh, G. (1988). The measurement of end-user computing satisfaction. MIS quarterly, 259-274.

Elvandari, S. D. (2011). Penerimaan Sistem Online Berdasarkan Unifield Theory of Acceptance and Usage of Technology. Jurnal Integra, 1(1) 72-91.

Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research.

Fornell, C., & Larcker, D. (1981). Evaluating Structural Equation Models with Unobservable Variable and Measurement Error. Journal of Marketing Research, 18, 39-50.

Ghozali, I. (2011). Structural Equation Modelling, Metode Alternatif dengan Partial Least Squares (PLS). Semarang: Badan Penerbit - Undip.

Hajli, M. (2013). A Research Framework For Social Commerce Adoption. Information Management & Computer Security, 21(3) 144-154.

Jiang, P., & Rosenbloom, B. (2005). Customer intention to return online: price perception, attribute-level performance, and satisfaction unfolding over time. European Journal of Marketing, 39(1) 150-174.

O`Brien, J. A., & Marakas, G. M. (2010). Introduction To Information Systems, Fifteenth Edition. New York: McGraw-Hill/Irwin.

Komara, A. T. (2013). Pengaruh E-Service Quality Dan E-Recovery Service Quality Terhadap E-Satisifaction Serta Implikasinya Pada E-Loyalty Pelanggan Maskapai Penerbangan Air Asia. Jurnal Ekonomi, Bisnis & Entrepreneurship, 7(2), 105-115.

Lupiyoadi, R., & Hamdani, A. (2006). Manajemen Pemasaran Jasa, Jakarta: Penerbit CV Alfabeta.

Machmud, S., & Sidharta, I. (2013). Model Kajian Pendekatan Manajemen Strategik Dalam Peningkatan Sektor UMKM Di Kota Bandung. Jurnal Computech & Bisnis, 7(1), 56-66.

Machmud, S., & Sidharta, I. (2014). Business Models For SMEs In Bandung: Swot Analysis. Jurnal Ekonomi, Bisnis & Entrepreneurship, 8(1), 51-61.

Mujiyana., & Ellisa, I. (2013). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Via Internet Pada Toko Online. Jurnal Teknik Industri, 8(3), 42-55.

Mulyawan, A., & Sidharta, I. (2013). Analisis Deskriptif Pemasaran Jasa Di STMIK Mardira Indonesia Bandung. Jurnal Computech & Bisnis, 7(1), 42-55.

Mulyawan, A., & Sidharta, I. (2014). Determinan Kualitas Layanan Akademik Di STMIK Mardira Indonesia Bandung. Jurnal Computech & Bisnis, 8(1), 13.

Saragih, H., & Ramdhani, R. (2012). Pengaruh Intensi Pelanggan Dalam Berbelanja Online Kembali Melalui Media Teknologi Informasi Forum Jual Beli (FJB) Kaskus. Journal of Information Systems, 8(2), 100-112.

Sidharta, I., & Sidh, R. (2013). Analisis Faktor-Faktor Sikap Yang Membentuk Niat Mahasiswa Menjadi Teknopreneur. Jurnal Computech & Bisnis, 7(2), 117-128.

Sidharta, I., & Sidh, R. (2014). Pengukuran Persepsi Manfaat Dan Persepsi Kemudahan Terhadap Sikap Serta Dampaknya Atas Penggunaan Ulang Online Shopphing Pada E-Commerce. Jurnal Computech & Bisnis, 8(2), 92-100.

Sugiono. (2011). Metode Penelitian Kuantitatif, Kualitatif dan R&D, Cetakan Kedelapan Belas, Bandung: Penerbit CV Alfabeta.

Sutabri, T. (2012). Konsep Sistem Informasi. Yogyakarta: Penerbit Andi Publisher.

Thompson, R. L., Higgins, C. A., & Howell, J. M. (1994). Influence of experience on personal computer utilization: testing a conceptual model. Journal of management information systems, 167-187.

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478.

Parasuraman, A., Zeithaml, V., & Berry, L. (1998). SERVQUAL: An Multiple item Scale for Measuring Customers Perceptions of Service Quality. Journal of Retailing, 64 (1), 41-50.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 JURNAL COMPUTECH & BISNIS